Sunday, August 1, 2010

Wheelchair-user set to turn initial infirm indication to star in vital High Street debate for Debenhams

Debenhams today became the first High Street retailer to use a disabled model in its advertising campaigns.

Shannon Murray, who is confined to a wheelchair, took part in a photo shoot for the department store last week.

The actress and model, 32, revealed the news on her blog: "I"ve been modelling for over 14 years but this was different," she wrote.

Enlarge Challenging preconceptions: The new Principles campaign stars, from left, size 10 Tokumbo Daniel, wheelchair-user Shannon Murray, size 16 Kate Fullman, designer Ben de Lisi and 5ft 4in Tess Montgomery

Challenging preconceptions: The new Principles campaign stars, from left, size 10 Tokumbo Daniel, wheelchair-user Shannon Murray, size 16 Kate Fullman, designer Ben de Lisi and 5ft 4in Tess Montgomery

"It is a first and as I was getting ready in hair and make-up, the potential of this shoot suddenly struck me another small step towards inclusion and representation.

"I hope the images challenge a few misconceptions about disability; it"s been a long time coming."

The shoot, which will promote the recently launched Principles by Ben de Lisi fashion range, is set to appear in the windows of the Oxford Street flagship in London today.

More...Women warned of bacteria risk as the average cosmetics bag is found to be four years out of dateDebenhams launches size 16 mannequins in shop windows to reflect shape of average woman

Fashion designer Mr de Lisi, said: "Every woman deserves to look good and feel special - which is why thereare styles to suit, fit and flatter every body shape in the newPrinciples range.

"I think that Shannon looks amazing," he added.

Miss Murray will join three other models in the campaign: Kate Fullman, who is a size 16, Tess Montgomery, a petite 5ft 4in model and Tokumbo Daniel, who is a size 10.

Enlarge

No comments:

Post a Comment